Sales of printed books increased 12% last week

For the second week in a row, unit sales of printed books posted impressive gains over 2020 at the outlets that fall under NPD BookScan. Sales rose 12% last week over the week ended October 31, 2020, providing more evidence consumers can shop for vacation early. The previous week, sales were up 7% from 2020.

A slew of new releases helped drive sales, and all categories saw increased sales compared to last year. Six of the 10 best-selling books last week were new releases, led by Jeff Kinney’s Big cap, the 16th book in his Wimpy Kid series. Big beanie sold over 211,000 copies in its first week, compared to 195,000 copies Limit sold last year when it was released. Overall, sales of the children’s fiction segment increased by 15% over the week. Jk rowling Harry Potter and the Chamber of Secrets (Minalima Edition) sold nearly 37,000 copies in its first week.

The adult fiction segment saw a 24.3% sales increase, with just one new book topping the category’s bestseller list. Better to die by Lee and Andrew Child has sold over 50,000 copies, less than 55,000 copies The Sentinel sold a year ago. The list of judges by John Grisham remained No. 1 on the category list, selling nearly 55,000 copies.

The adult non-fiction category had its best week in months thanks to sales of six new books. Half homemade, completely delicious by David Venable was the best-selling track in the category, with sales exceeding 58,000. Other new hits included Treasure of the dragons of Fizban, which sold over 36,000 copies; that of Katie Couric Go, which sold nearly 35,000 copies, and renegades by Barack Obama and Bruce Springsteen, which has sold over 24,000 copies.

The story has remained the same in young adult fiction, as a 33.3% increase was led by backlist sales topped by They both die in the end by Adam Silvera, which sold over 8,200 copies. Cold War Correspondent by Nathan Hale sold nearly 12,000 copies in its first week on sale, helping to increase sales of underage non-fiction by 33.2% from 2020.