Sales of economic and economic books in the United States reach their highest level in 10 years, according to the NPD

Sales of books in the business and economics category account for a quarter of the overall adult non-fiction unit volume

PORT WASHINGTON, NY, May 10, 2022 /PRNewswire-PRWeb/ — U.S. Business and Economy Print Book Sales Continue to Rise, Reaching a 10-Year High by Year End April 23, 2022. According to The NPD Group, the second-largest adult nonfiction topic in the United States after religion, business, and economics, book sales account for a quarter of the overall adult nonfiction unit volume.

Unit sales of print books in the United States in the business category increased by 10%, for the year ending April 23, 2022, compared to the previous year. The category has also grown at a compound annual growth rate (CAGR) of 4% over the past 10 years. The business print book category is large and complex, with over 100 topics and over 200 subcategory topics included in the BISAC-1 “business and economics” category.

“The fastest growing business subcategories reflect current business trends,” said Kristen McLean, book industry analyst for NPD. “Areas of focus include scaling up entrepreneurship, redesigning human resources and organizational behavior, and a focus on broadening both personal and professional skills.”

Topics focused on personal finance and investing, an area that grew in the second half of 2020 and early 2021, suffered the largest declines in year-over-year sales. However, even though books related to personal finance and investments have declined from the 2021 high point, they continue to show continued strength from pre-pandemic levels. In fact, comparing to 2019, unit sales for the finance and investment topic so far in 2022 are up 27%. Books focused on financial independence and financial literacy are key themes among the top-selling titles in these subjects.

“During the early years of the pandemic, when stay-at-home orders were in effect, many households sought advice to help them navigate their personal financial realities,” McLean said. “Many book buyers also had more discretionary money to invest, thanks to the pause in travel and other experiences, as well as additional cash from government stimulus payments and loan pauses. the population returns to office, the pendulum swings back in the other direction, and we return to more traditional areas of focus in business and economics.”

About NPD Books
With the explosion of content generated by print books, video-on-demand streaming services, podcasts and audiobooks, our culture is increasingly dominated by the stories we tell. In this interconnected media landscape, books are the starting point for some of today’s most popular media properties. But as the evolution of retail and consumers accelerates, it can be difficult to make sense of it all. We work with all of the major publishing, retail, media and toy players in the United States to understand the evolution of digital and print content. Our book industry experts know the world of publishing inside out; they tap into our point-of-sale data to help you make better, faster decisions in today’s market.

About the NPD Group
NPD offers data, industry expertise and prescriptive analytics to help our clients grow their businesses in a changing world. More than 2,000 companies worldwide rely on us to help them measure, predict and improve performance across all channels, including physical, e-commerce and B2B. We have services in 19 countries around the world, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, home appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, catering, footwear , home, children’s products, multimedia entertainment, mobile, office supplies, retail, sports, toys and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

Media Contact

Lee GrahamThe NPD Group, 917-806-7902, lee.graham@npd.com

SOURCE The NDP Group