Print book sales rebounded 16% in Easter week

A huge surge in children’s book sales in the last week before Easter led to a 16.8% increase in print book unit sales last week during the week ended April 17, 2021. Unit sales increased climbed 64.2% in children’s fiction and 43.2% in children’s fiction in outlets that report to NPD BookScan. With the Easter week comparison between 2022 and 2021 now complete, unit sales were down 6.2% in the week ending April 16, 2022, compared to the comparable period in 2021.

In addition to all child fiction sub-segments increasing, including a 336% jump in holiday/festival/religion book sales, sales were buoyed by the release of the latest title Cat Kid Comic Club by David Pilkey, On purpose, which sold nearly 130,000 copies in its first week. In second place was It’s not easy being a bunny by Marilyn Sadler, which sold nearly 47,000 copies.

The jump in sales of juvenile non-fiction also reflected gains across the board. Stravaganza Mad Libs Easter Eggs by Roger Price was No. 1 in the category, selling over 12,000 copies.

Unit sales in adult fiction increased 4.8% from 2021 as Colleen Hoover It ends with us returned to the top of the category charts, with sales of over 32,000 copies. by John Sandford The inspector was the top-selling new title, selling over 27,000 copies.

Despite four new releases making the top 10 books on the adult nonfiction list, sales in the category fell 5.4%. Bible Mothers and Daughters Speak by Shannon Bream was No. 1 in the category, selling over 30,000 copies. Bill Browder Blocking Order: A True Story of Vladimir Putin’s Money Laundering, Murder and Survival of Wrath was the best-selling new release, selling nearly 14,000 copies.