The sequence is over. The long streak of print book unit sales showing weekly sales gains over the comparable week in 2020 ended last week, with units down 1.3% from the week ending July 11 2020, at NPD BookScan outlets.
The decline is the result of continued pressure on sales of nonfiction, particularly adult nonfiction, the industry’s largest category. Print sales fell 10.2% from a year ago in adult nonfiction. This time last year, books on race and social justice spurred by the #blackoutbestsellerlist campaign continued to sell strongly, taking six of the top ten spots at the time. And that of John Bolton The room where it happened which was No. 1 on the category’s bestseller list, sold nearly 57,000 copies in the comparable week last year.
Last week, how i saved the world by Fox News host Jesse Watters was No. 1 on the category list (and the best-selling title overall), selling just under 34,000 copies in its first week on sale. Two other new books hit the top 10 on the adult nonfiction list, though they sold much smaller numbers than the top 10 titles a year ago. at Danny Trejo Trejo: My Life of Crime, Redemption, and Hollywoodsold over 12,000 copies in its first week, while It’s your mind on the plants by Michael Pollan has sold over 11,000 copies.
The other non-fiction categories also saw lower sales last week. Children’s non-fiction sales fell 13.5%, with sales of all subcategories falling from a year ago. Young adult non-fiction fell 15.3%.
While non-fiction sales struggled with comparisons to 2020, adult fiction didn’t have such a problem. Printing units were up 22.1% from the comparable week a year ago, helped by the release of several new bestsellers. by Danielle Steel nine lives sold just over 24,000 copies in its first week, placing it at number two on the bestseller list. Miranda Cowley Heller’s Novel The Paper Palace sold nearly 23,000 copies in its first week, and Fall by TJ. Newman’s sold over 22,000 copies in its debut.
Children’s fiction sales fell 2.3% over the week despite a new No. 1 seller in the segment, cut hunting, the 13th book in Aaron Blabey’s Bad Guys series, which sold over 28,000 copies (last year at this time, the 11th book in the series, Dawn of the Underlordsold 29,000 copies).