Print book sales fell 9% at the end of September

Print book unit sales fell 9.6% last week compared to the week ended October 2, 2021, at outlets that report to NPD BookScan. It was one of the largest weekly declines in several months, as non-fiction sales fell across the board and adult fiction sales rose 3.6%, well in below their typical weekly increase.

A new edition by Colleen Hoover Truth was No. 1 on the adult novels list, selling just over 50,000 copies in its first week on sale. One year ago, The wish by Nicholas Sparks sold over 95,000 copies in its first week on sale. Perhaps bad weather in many parts of the country had an effect on consumer activity, but sales of all the top-selling novels, including Hoover’s, were down significantly from the previous week. .

Adult non-fiction sales fell 12.7% despite a number of new releases. live wire by Kelly Ripa was the #1 seller in the category, selling over 35,000 copies in its first week on sale. kill legends by Bill O’Reilly and Martin Dugard landed in third place on the category list, selling just under 25,000 copies, followed by Steve Case’s The rise of the rest, sold nearly 18,000 copies. One year ago, Danger by Bob Woodward and Jim Costa was still selling quite well, topping the adult fiction charts and selling around 59,000 copies.

Children’s fiction sales fell 13.8% from last week, with all sub-categories except holiday/festival/religion seeing their sales fall, including a 21.8 drop % in the largest subcategory, general fiction, where sales fell 21.8%. Sales of children’s non-fiction fell 20%, with every category posting double-digit declines except holiday/festival/religion, where sales rose 6.5%.