Print book unit sales fell 3.6% last week from 2020, and the trend was familiar: higher fiction sales offset by declines in nonfiction. According to NPD BookScan, sales in the adult and young adult segments were both up 16% (children’s fiction fell 0.7%), but adult non-fiction and children’s fiction both saw weak growth. double-digit declines from the week ended September 19, 2020.
Last year, Bob Woodward Rage sold nearly 345,000 copies in its first week on sale, while Blackout by Candace Owens has sold over 70,000 copies. (Woodward’s latest book on Trump Danger, written with Robert Costa, came out last Tuesday; its sales will appear next week). A number of new non-fiction titles released in the past week saw respectable sales, though not at the same level as last year. Joshua Weissman: A Shameless Cookbook by Joshua Weissman was No. 1 on the category list, selling over 58,000 copies. Heather Heying The 21st Century Hunter-Gatherer’s Guide sold over 17,000 copies, placing it at number three on the category’s bestseller list.
Sales of children’s non-fiction fell 12.1% as interest in educational titles suitable for use at home continued to decline. Large School Zone Preschool Workbook was #1 last year at this time, selling over 16,000 copies, while My first writing practice book by Crystal Radke was No. 2, selling nearly 11,000 copies. These two titles topped the category’s bestseller list last week, but each sold around 9,000 copies apiece.
Sales of adult fiction jumped 16.6% compared to last year, driven by the release of three new titles. apples never fall by Liane Moriarty was No. 1, selling over 47,000 copies, followed by Harlem mix by Colson Whitehead and Enemy at the gates-the latest in the Mitch Rapp series created by Vince Flynn and now written by Kyle Mills, which has sold 29,000 and 28,000 copies respectively.
Young adult sales increased 16.8%, with mailing list sales leading the gain. They both die in the end by Adam Silvera was No. 1, selling over 11,000 copies, while Hocus Pocus and the All-New Sequel by AW Jantha followed, selling around 9,000 copies.
The small drop in juvenile fiction came despite the decent debut of two new titles. Sesame Street: Boo! Guess who, Elmo by Matt Mitter sold approximately 17,000 copies, and The Last Children on Earth and the Apocalyptic Race by Max Brallier sold just over 14,000 copies.