Print book sales fell 2.5% last week

Despite a huge gain in adult fiction, print unit sales fell 2.5% last week compared to the week ended July 17, 2021, at outlets that report to NPD BookScan. The decline was the smallest in months and the year-to-date sales decline was 6.4%, a slight improvement from the previous week.

The 23.1% jump in adult fiction sales was driven by strong week-over-week increases in backlist titles that sold well for most of the year. Where the Crawdads sing by Delia Owens was No. 1, selling nearly 123,000 copies as the film based on the novel hit theaters. Sales of Colleen Hoover’s books also saw huge gains during the week, with It ends with us sell approximately 84,000 copies and Truth selling just over 78,000 copies. The best-selling new version was The 6:20 man by David Baldacci, which sold nearly 40,000 copies in its first week on sale.

The strong week for adult fiction was offset by a 13.8% drop in adult non-fiction. Last year around this time, American Marxism by Mark Levin sold over 329,000 copies in its first week on sale, propelling a sales surge in the category. Last week, the brand new Tanqueray by Brandon Stanton and Stephanie Johnson was #1 in the category, selling over 31,000 copies. Another new title Thank you for your servitude by Mark Leibovich, sold nearly 9,000 copies, placing it in sixth place on the category list.

Sales of young adult fiction rose 11.8% during the week, with Jenny Han continuing to dominate the category. With Han The summer when I became pretty a huge hit in theaters, his books took the top five spots on the category’s bestseller list, selling a total of around 110,000 copies.