Soft sales in the adult and youth non-fiction categories offset a 12.1% increase in adult fiction sales, resulting in a 2.3% decline in print book unit sales last week compared to the week ended September 18, 2021.
The rise in sales of adult fiction was triggered by The butcher and the troglodyte by Alaina Urquhart, which was #1 in the category, selling over 67,000 copies in its first week on sale at outlets that report to NPD BookScan. The novel is one of the first titles from Zando, the new publisher launched by former Crown publisher Molly Stern. Another novelty, Loyalty oath by Vince Flynn, was number eight on the category list, selling nearly 26,000 copies.
Sales of adult non-fiction fell a relatively modest 4.9% during the week, with eight new releases making it into the category’s top 10 sales. What if? 2 by Randall Munroe was No. 2 on the list, selling over 32,000 copies in its first week on sale. It was followed by Good inside by Becky Kennedy, which sold over 27,000 copies, and The simple and happy cookbook by Steve Doocy, which sold over 26,000 copies. I’m glad my mother died by Jennette McCurdy remained No. 1 in the category, selling just over 45,000 copies.
Sales of children’s fiction fell 6.7% compared to 2021. Alice Schertle Halloween of the little blue truck topped the category, selling over 15,000 copies. The best-selling new title was The Last Children on Earth and the Forbidden Fortress by Max Brallier, which sold nearly 12,000 copies during the week, placing it in fourth place in the category ranking.
The young adult fiction segment recorded a 1.1% increase in sales over the week, helped by the release of The Ballad of Never After by Stephanie Garber, which sold over 24,000 copies, putting it at the top of the category list.