‘Not all benefits are monetary,’ says Tally in new Diwali ad

As the season of festivals and celebrations begins, entrepreneurs are also focusing on festivity-driven business growth, with many starting new online ledgers with the celebrations. This, coupled with the desire and expectation to spend time with family, can make it difficult for them. This digital commercial from Tally celebrates the spirit of true entrepreneurs, multi-tasking to balance two worlds, with a strong supporting partner, TallyPrime.

The heartwarming film that focuses on “Tarakki Khushiyon Ki” revolves around the central message “not all profits are monetary” and highlights the importance of managing business effectively and spending quality time with family, especially during festivals. The film follows the journey of a young entrepreneur who manages his business, his employees and his family with the help of Tally. The ease with which he tracks invoices, bonus payments and new orders with a single click without compromising the time he wants to spend with his family underscores the importance of digitization to effectively manage both roles.

Commenting on the film, Jayati Singh, Chief Marketing Officer at Tally Solutions said, “Festivals are an extremely important and special time for both the business and the family. This year’s festive season is also important for MSMEs, as the market is expected to open to its full potential after two and a half years of lows. While business owners are all set to take advantage of this opportunity, solutions like TallyPrime can help them run their operations seamlessly without compromising family time and celebrations. Understanding the importance of business growth, solidarity and the fact that “not all profits are guarded”, we are committed to making life easier for small and medium business owners across the country. »

“The brief we received from the Tally team was to talk about the holiday season and how Tally, as software, makes their lives easier, allowing them to spend more time with their families. With that thought in mind, we realized that small business owners prioritize their work more during festival season, but with Tally in their lives, they can pay attention to other aspects as well.” Tarakki Khushiyon Ki “is a heartwarming film about a business owner who uses Tally and now has enough time to spend the holidays with his family,” said Himanshu Arora, co-founder of Social Panga.

The film will be promoted across all digital channels of Tally and its partner network with a vision of reaching 6 million views.

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