Netflix’s hit series ‘Bridgerton’ boosts book sales

Netflix’s hit show, Bridgerton, led to renewed demand for Julia Quinn’s Regency-era novels which form the basis of the eight-episode program. Netflix released Bridgerton on December 25 and since then HarperCollins ‘Avon imprint reports that it has sold a total of 750,000 copies of the series’ books, including 285,000 copies last week.

The official link with the show, The duke and I, is available in consumer, pocket and electronic editions. While Avon has not broken down sales by format, the digital edition of The duke and me, along with e-book editions of other titles in the series, appear to be driving sales.

According to NPD BookScan, the pocket and consumer editions of The duke and me sold a total of 50,000 copies in outlets that fall under the service since their release in December. The duke and me will be # 11 on TPnext week’s mass market bestseller list and # 9 on the paperback list. The title, meanwhile, was No. 1 on the New York Times combined list of print and e-books for several weeks.

Bridgerton’s books also topped Apple’s eBook bestseller list, taking seven of the top 10 spots on its most recent list. As of this morning, the series had nine titles among Amazon’s 25 best-selling eBooks.

The series and The duke and me in particular, also do well in audio. RBmedia said it has seen an “increase” in sales of all Bridgerton titles since the television series was released, and The duke and me is currently his best-selling audiobook.

Bridgerton readers and retailers also received more good news yesterday. Netflix has announced that it will soon begin production of a second season of the series, which will be based on the second book in the series, The viscount who loved me.