Major retailers launch Black Friday-style sales ahead of holiday

There are still over two weeks until Halloween, but some major retailers have already started their Black Friday-like deals. Amazon, Target, Walmart and others are starting their deals now to ensure inflation-conscious consumers have options — and time — to spend money on. “I shop a lot online. Amazon is my best friend,” said Susan Armi, from Portsmouth, who said she shopped the new deals. The National Retail Federation said offering deals this early gives consumers more time to hunt for bargains and stretch their budget. But not everyone buys that. “I’m definitely going to cut back a bit from what we normally would be, I would say,” said Portsmouth buyer Tyler Martin. “Taking into account the cost of fuel, expenses, everything is up across the board.” According to the federation’s September survey, 62% of consumers plan to prioritize spending on holiday gifts and celebrations. Although 43% said they couldn’t afford it, many will dip into their savings, incur credit card debt, use pay later services or even sell things to arrange the vacation. “We’re seeing people are optimistic and ready to shop,” said Bob Brenemen, of G. Willikers Toys & Books in Portsmouth.G. Willikers is now ahead of its 2019 sales, but Brenemen said bad experiences with supply chain issues led the store to stock up earlier than ever. “We say, ‘Be in the present. Buy now for the best selection, “and so we literally mean that because we don’t necessarily know what’s coming up,” Brenemen said. Retailers said shopping early also gives more time to ship packages and avoid bottlenecks.

There are still over two weeks until Halloween, but some major retailers have already started their Black Friday-like deals.

Amazon, Target, Walmart and others are starting their deals now to ensure inflation-conscious consumers have options — and time — to spend money on.

“I shop a lot online. Amazon is my best friend,” said Susan Armi, from Portsmouth, who said she shopped the new deals.

The National Retail Federation said offering deals this early gives consumers more time to search for bargains and spread their budget. But not everyone buys that.

“I’m definitely going to cut back a bit from what we normally would be, I would say,” said Portsmouth buyer Tyler Martin. “Taking into account the cost of fuel, expenses – everything is in place in all areas.”

According to the federation’s September survey, 62% of consumers plan to prioritize spending on gifts and holiday celebrations. Although 43% said they couldn’t afford it, many will dip into their savings, incur credit card debt, use pay later services or even sell things to arrange the vacation.

“We’re seeing people are optimistic and ready to shop,” said Bob Brenemen, of G. Willikers Toys & Books in Portsmouth.

G. Willikers is now ahead of its 2019 sales, but Brenemen said poor experiences with supply chain issues led the store to stock up earlier than ever.

“We say, ‘Be in the present. Buy now for the best selection, “and we literally want that because we don’t necessarily know what’s coming up,” Brenemen said.

Retailers said buying early also gives more time to ship packages and avoid bottlenecks.