Former US President Barack Obama just released his memoir two days ago, and it is already on its way to becoming the best-selling presidential memoir of all time. But how does it compare to other memoirs and other books?
Obama’s fourth book, A promised land, was released on Tuesday, when it set a first-day sales record of nearly 890,000 copies, which includes audiobooks, e-books and pre-orders. This marked the biggest 24-hour sale period for a book published by Penguin Random House, which also published the Fifty shades of Grey series and books by John Grisham.
It’s not just a great start. This places him well ahead of the first sales of memoirs of his two predecessors, George W. Bush (220,000) and Bill Clinton (400,000). And Obama is the bestselling author of the house, but not by much – his wife, Michelle, sold 725,000 for the first day of his memoir, To become.
Obama also sold more than his former rival-turned-cabinet member, Hillary Clinton. His memories of 2017, What happened, who explored his failed 2016 presidential bid, recorded 300,000 sales in the first week.
At the time, the number was impressive, marking publisher Simon & Schuster’s best performance in six years. It had the biggest first hardcover of all non-fiction books on the market in five years. But that wasn’t Clinton’s greatest debut. His 2003 book, Living history, which included her first detailed commentary on her husband’s affair with Monica Lewinsky, topped 600,000 in her first week.
Obama also easily overtook that of Mark Owen No easy day, a 2012 brief detailing the mission that killed Osama bin Laden, which occurred while Obama was commander-in-chief.
Authorized biography of Walter Isaacson Steve Jobs, which was released just weeks after the death of the Apple co-founder, sold 379,000 copies in its first week, making it # 1 for the year.
Obama’s numbers reflect day one sales, not week one, so he will likely blow those predecessors’ numbers up when week one sales are compiled. Why the great boom of his book compared to others?
Obama’s historic position as the country’s first African-American president is certainly contributing some of the popularity. He has stayed relatively out of the spotlight during his first four years away, and people are eager to hear his thoughts.
He also staged a media blitz ahead of the book’s publication, appearing all over CBS 60 minutes to NPR Fresh air.
Additionally, the book was released in a highly politicized atmosphere, with President Donald Trump disputing the election results.
In the first half of 2020, the best-selling book was the novel Where the Crawdads Sing by Delia Owens, which sold almost 715,000 copies.