Home Online book stores Ground Central Coffee opens new location, partnering with legendary Harlem-based independent bookstore...

Ground Central Coffee opens new location, partnering with legendary Harlem-based independent bookstore Huemanbooks and Brooklyn-based label Dala Records

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Central Ground Coffee Fashion District Mural

“We are delighted to have partnered with Huemanbooks and Dala Records to offer book and music collections to our diverse group of customers. We built Ground Central Coffee as a hub to bring people together through great music, great books and of course coffee. – Etienne Wiik, CEO, GC.

At times when many small businesses in New York City are suffering due to the pandemic, Ground Central Coffee is going ALL IN and opening a new store, while also forging partnerships with local small businesses such as Huemanbooks, an independent bookstore. and Dala Records, an independent record company.

Ground Central Coffee, one of New York’s most unique cafes, will open its seventh store on June 20 in the Fashion District. To celebrate this expansion, Ground Central Coffee is also partnering with Huemanbooks, an independent bookstore to host book launches, sell books online and in-store, and Dala Records, a local Brooklyn-based label to organize its playlist. music, organize events, sell vinyls and cassettes.

Ground Central Coffee takes great pride in being a cafe like no other, as it has built its business to welcome and nurture a community of dreamers, students, artists, book lovers, musicians – all aspirants. to a life beyond the mainstream. As a one-of-a-kind independent cafe, serving a distinct blend of La Colombe and a variety of delicacies from local food vendors, Ground Central energizes, inspires and brings people from different walks of life together.

“We are delighted to be able to partner with Huemanbooks and Dala Records to bring book and music collections to our diverse group of customers. We built Ground Central Coffee as a hub to bring people together through great music, great books and of course coffee. These partnerships will do just that. We are excited about the future of our city, the post-pandemic and true New York partnerships like these are the reason. “- Etienne Wiik, CEO, Ground Central Coffee

Uniting the community through shared experiences and interests is Ground Central’s top priority. Every day, they strive to deliver a personalized experience while capturing the essence, diversity and personality of the city’s neighborhoods.

“The past four years have shown us the need for deep intercultural understanding. We know how important this is to everyone’s well-being, and as we restart we take our concept one step further, what we call “Huemanbooks on the Go”. We believed that the best way to achieve this was to work closely with a partner who shares our values ​​and our vision. In these times of cultural crisis, we find it imperative to reinvent ourselves as one of America’s most beloved bookstores. – Marva Allen, co-owner of Huemanbooks.

At Ground Central Coffee, they fuel these adventures for people from all walks of life. By combining fresh coffee with the other things that make life good: music, love of the arts, meaningful book choices and, most importantly, diversity.

“Dala Records is thrilled to partner with Ground Central Coffee Company and collaborate in many ways to deliver a unique New York music experience to the Ground Central community. Also look for our special playlists for each of the Ground Central stores. in-store performances from our artists and opportunities to purchase vinyls from our catalog in GC stores. We look forward to merging our respective worlds of coffee and music and providing an exciting and welcoming environment for everyone who enters. in Ground Central “- Billy Aukstik, founder of Dala Records.

About Dala Records: At Dala Records, they have one goal in mind: to cultivate organic music and share it with the world. By focusing on high quality art and analog presentation, Dala Records strives to fill a void in today’s music industry. Founded by trumpeter Billy Aukstik in New York’s East Village, Dala Records intends to preserve the city’s history and musical heritage while constantly pushing boundaries and delivering honestly raw records.

About Huemanbooks: Huemanbooks is an independent bookstore in New York City. They offer a wide range of books, from educational and self-help books to cookbooks, business books and children’s books. Their selection of books is handpicked with an emphasis on diversity, aligning with the goal of amplifying stories through the lens of marginalized groups.

About Ground Central Coffee: Ground Central is not your typical coffee shop. It’s a community of dreamers, students, artists, book lovers, musicians – all yearning for a life beyond the mainstream. At Ground Central Coffee, they energize, inspire and bring people together.

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