PITTSBURGH, August 12, 2021 / PRNewswire / – Market intelligence firm CivicScience, along with key strategic partners, today announced the launch of a new media and advertising company, aimed at revolutionizing digital marketing in a future focused on confidentiality. The startup will be initiated with an initial investment of $ 15 million and led by accomplished industry leaders. The new company is supported by strategic investors, in particular Thomas tull, founder of Legendary Entertainment, Jeff Wilke, former CEO of Worldwide Consumer at Amazon and The NPD Group.
Built on CivicScience’s rapidly growing and industry-leading market intelligence platform, the new company will leverage first-party and privacy-compliant data from over 100 million survey respondents and relationships with hundreds of leading digital publishers and Fortune 500 advertisers who use the CivicScience platform. . As privacy regulations and the elimination of third-party cookies accelerate, the company is uniquely positioned to deliver ethical and user-friendly advertising on the open web.
“There are few things that are skyrocketing faster in our data today than issues of people’s privacy,” said CEO of CivicScience John Dick. “The beauty of this solution is that it will not only protect people’s privacy, it will actively engage and hold them accountable in the advertising process.”
Building on the billions of self-reported and authorized survey responses that CivicScience collects in premium publisher content each year, the new company will power high-fidelity anonymized ad targeting that is fully privacy-compliant and independent of third-party cookies. As publishers strive to expand their own first-party data capabilities, this new platform is designed to make it easier for them to compete with walled gardens for advertising dollars.
“The world’s largest advertisers are using information from CivicScience to guide their strategy,” said Jeff Wilke. “Allowing them to activate their marketing directly while respecting privacy, while supporting quality publishers, is a natural and exciting next step. “
“Media companies need to reinvent their advertising capabilities as privacy rules rapidly evolve,” said Thomas tull. “What CivicScience can do with their huge dataset, engaged user base and trusted relationships with brands gives them a tremendous opportunity to lead the market in this new era. ”
The new company will be headed by Doug Lauretano as CEO. A 20-year media and technology veteran, he brings extensive experience from Fortune, CNN, WSJ Digital Network and most recently Media.net where he led efforts to launch and build a new business as SVP & GM.
As part of a new corporate structure, Zachary Nippert Has been promoted to Commercial Director to lead CivicScience’s market intelligence business, which will increase its reach in collaboration with the new advertising firm to provide insight and media activation to the world’s leading brands and media companies .
John Dick will retain his role as CEO of parent company CivicScience, supporting both the new media sector and the market intelligence sector. CivicScience continues to receive support from former investors, shareholders and advisors, including Marc Cuban, Kevin mcclatchy, Cox Enterprises, Schurz Communications et al.