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Prominent communications group urged Democrats to go on the offensive against Republican and right-wing disinformation, creating a year-round campaign to sell the accomplishments of the Democratic Party and fight the lies told to the American public.

In a public letter to the Democratic National Committee and Democratic backers, communications experts have warned that the right is successfully pushing “targeted and highly effective disinformation attacks on digital media.”

In contrast, experts said, Democrats and the left suffer from a “lack of competitive countermeasures of sufficient magnitude” – and risk allowing the right to dominate the narrative and cement conspiracy theories among Americans, which will hamper Democrats in the election. time.

“Stop waiting until the last minute to persuade Americans about the issues that decide elections. Build a campaign infrastructure that is always active, rather than being thrown up and down between election cycles, ”said the Persuasion USA Coalition, which is made up of the former creative director of MoveOn.org Laura Dawn, First page live CEO Stacy Whittle, and Meidas Touch founder Ben Meiselas, among others.

“The lack of consistent messaging and long-term media campaigns between election cycles continues to be one of the most critical gaps in communication capabilities – a gap that contributed to the very slim result in 2020, a gap that gives bad actors against disinformation a competitive edge as 2022 approaches and a gap that could be one of the main reasons the great United States is sliding toward autocracy in 2024.

The group said Democrats need to develop long-term marketing strategies that “go beyond the next election and plan decade-by-decade towards the country we hope to have in 30 years,” to tackle an “advantage. unilateral which favors the providers of untruths ”.

“Let us not surrender millions of hearts and minds in this nation to militarized disinformation,” Persuasion USA Coalition wrote. “Now is the time for funders, policy makers and even businesses to spend more money and resources on programs that connect the echo chambers and bring us all together, black, white or brown. “

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