There’s nothing like the comfort of snuggling up with a good book. What if enjoying good books wasn’t just a hobby, but could help you excel in your career? Reading can be a great way to engage in passive training for your automotive career.
Below are five outstanding sales and marketing books that can help you improve your sales skills and stay on top of marketing industry trends. Check out these titles from accomplished authors that we think you won’t want to put down:
Selling the Price Increase: The Ultimate B2B Field Guide to Raising Prices Without Losing Customers
In America, the prevailing wisdom is that the customer is always right. But what happens when you have to do something that many customers may disagree with, like a price increase? Jeb Blount, world renowned trainer and international bestselling author of fourteen books, guides sales and marketing professionals in implementing effective pricing initiative strategies.
Blount helps sales professionals navigate various price increase scenarios, overcome price increase concerns, and reduce customer resistance to price objections. This book is a must read in this current climate of price volatility, especially in the automotive industry.
Get in the Game: How to Improve Your Business with Gaming, Esports, and Emerging Tech
Is gaming on your marketing radar? If not, it should be! Companies begin to realize the impact games can have on marketing and branding efforts. Activision Blizzard’s Vice President of Global Business Research and Marketing, Jonathan Stringfield, explains how marketers can use gaming to extend their brand reach. Stringfield discusses gamer psychology, barriers to understanding the gaming industry, and gaming and marketing integrations. The section that may be most applicable to dealership marketers is how in-game advertisements can be used in marketing campaigns.
Make Your Brand Matter: Experience-Driven Solutions to Attract and Retain Customers
In recent years, we’ve seen more talk about how brands expect more to create an experience for customers. In fact, many customers are willing to pay more for great customer experiences. Steven G. Soechtig, CEO of advertising company Ogilvy, guides marketers in prioritizing experience-driven marketing strategies.
It connects the ideas of establishing a brand and creating an engaging experience that retains customers and moves them up the sales funnel. If you’re trying to find ways to turn a visit to your dealership’s physical and digital properties into an engaging experience, “Make Your Brand Better” is a book to check out.
Leading Growth: The Proven Formula for Consistently Increasing Revenue
Are you a team leader or just someone who wants to see increased dealership revenue at your dealership? Anthony Iannarino, seasoned B2B sales professional and coach, explains how you can drive revenue growth.
One of the most difficult obstacles for changemakers to manage is those who are not open to change and innovation. “In Leading Growth,” Iannarino provides advice for those who need to engage team members and decision-makers in new revenue-enhancing strategies and approaches. If you’re looking to create stellar sales growth opportunities, this is a book to add to your collection.
Everybody’s Writing: Your New and Improved Guide to Creating Ridiculously Good Content, 2nd Edition
Whatever the industry, content is king. Whether it’s a blog post, newsletter, or video, content helps you connect with car buyers and familiarize them with your brand. But, there is a right way and a wrong way to do it. Wall Street Journal bestselling author Ann Handley outlines a framework to help marketers get the most out of their content.
From helping marketers attract and retain customers through online communication to providing content marketing best practices, “Everybody Writes” can help your dealership’s marketing teams. refine your content marketing approach.
Again, a good book can provide hands-on learning and training opportunities for you and your dealership teams. Kick off the fall season with these helpful headlines that offer great tips on how to excel in marketing.
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